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Showing posts from February 24, 2009

Oscar India...Oscar

On the day of the Oscar awards, India died of happiness but rose in the realization of what otherness it has been bestowed with and by what curious eyes, it has been viewed by the west. The three unparalleled individual talents kissed the Oscar statue. India dampened its eyes. The happiness was that much. It was difficult to hold the pounding heart without the chill of tears poured over it.

Slum Dog Millionaire, the film, which won the best film award and Smile Pinky, the film, which won the best short film award, both are about India. ‘About India’-that phrase is to be underlined. There are question marks on whether they have portrayed India in the way as it really is.

There is a western archetypal curiosity about India and its life, from the European renaissance or even before it. Columbus’s landing on America and many other geographical discoveries also are the after effects of that curiosity. It is that curiosity that we can identify in the Oscar achievements of these Indian films…

Problems Faced by the Post-Colonial Consumers

Introduction.

There is no one that can be called consumer in the truest sense. ‘Consumer’ is the result of the process of marketing. The identity of the consumer is an ambivalent one, because the consumer is the holder of money or the possession, which when he transfers to the market, it becomes the ‘investment’ for the market and a facility to satisfy his needs. The need of the persons provides the space for the establishment of the market. The market labels the individual as a consumer. These semantic identities act as an interlinked chain and are transferred through the market.

Not only linguistic labeling, but many other discourses also can be seen transmitted through market, especially after the globalization. They are:

1.Adulteration
The action of adulterating, being mixed with extraneous material, illicit substitution of one substance for another is known as adulteration. It becomes more embarrassingly conspicuous in the third world post-colonial countries. Not only the indigenou…