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Showing posts from March 17, 2012

Sachin Tendulkar's 100th Century

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[Continued from the previous post]
I still remember the day when I saw Sachin Tendulkar for the first time.
Of course, it was not in person, but in a cricket match in Doordarshan Sports. I was perhaps eight or nine and cricket in India at that time hadn’t reached the insane levels of popularity like we have today.
I did not have a big idea about cricket at that time. Sachin was standing on a carpet of brown mud with a bat; his posture was what attracted me. He looked like my He-Man doll with his bat. Then I saw his running between the wickets and knew instantly here was the hero I can adore in ‘real’ life, not like He- Man or The Phantom, or Conan or Hanuman.
Sachin mania has its crucial role on placing cricket as one of the most important commodity in the Indian media psyche. The mass was already in frenzy, and Doordarshan, the official channel in India, which once was the only television channel available inside India (mostly until mid nineties), had reaped its part in this new era of…